{"id":9228,"date":"2025-10-01T16:36:39","date_gmt":"2025-10-01T14:36:39","guid":{"rendered":"https:\/\/www.artes4.it\/corso\/data-driven-marketing-strategies-for-personalised-communication\/"},"modified":"2025-10-01T16:36:39","modified_gmt":"2025-10-01T14:36:39","slug":"data-driven-marketing-strategies-for-personalised-communication","status":"publish","type":"corso","link":"https:\/\/www.artes4.it\/en\/corso\/data-driven-marketing-strategies-for-personalised-communication\/","title":{"rendered":"Data-Driven Marketing: Strategies for personalised communication"},"content":{"rendered":"

The course teaches hoteliers and hospitality operators how to leverage guest data to create targeted, relevant communications throughout the entire customer journey. Participants will learn how to collect, analyse and organise data, use advanced CRM and marketing automation software, and effectively segment audiences.
\nSpace is given to the use of artificial intelligence to automate segmentation, generate personalised content, predict behaviour and suggest marketing actions based on predictive models. AI will also be used to optimise multi-channel campaigns and improve engagement performance.
\nThe course provides practical tools to personalise the customer experience, analyse marketing KPIs and use data to increase loyalty, satisfaction and long-term value. <\/p>\n

Instructor profile<\/b>
\nThe instructors of this course are experienced technology professionals, active in consulting
\nfor hoteliers and in developing software and integrated suites for the hospitality industry. The team
\nincludes consultants with expertise in digitalisation for hospitality, with solid experience
\nin supporting accommodation facilities in adopting digital technologies to optimise operations and
\nrevenue, and specialists in developing software and technology platforms for hospitality,
\nwith in-depth knowledge in creating and integrating systems such as PMS, RMS and
\nCRM, able to explain their functionalities and practical benefits. Their expertise ensures a
\nconcrete training approach oriented towards the practical application of technologies in the sector. <\/p>\n

Download the full programme<\/a><\/p>\n

Registrations closed <\/span><\/p>\n

Intermediate level<\/span><\/p>\n

Minimum number of participants: 10<\/span><\/font><\/p>\n","protected":false},"featured_media":0,"template":"","tecnologie_abilitanti":[352,342,350],"tipologia_corsi":[],"categoria_corsi":[196],"anno":[349],"modalita":[344],"localita_corsi":[354],"class_list":["post-9228","corso","type-corso","status-publish","hentry","tecnologie_abilitanti-cloud-computing-en","tecnologie_abilitanti-leadership-en","tecnologie_abilitanti-vertical-and-horizontal-integration","categoria_corsi-catalog-training","anno-2025-en","modalita-in-presenza-en","localita_corsi-matera-bari-en"],"acf":[],"yoast_head":"\nData-Driven Marketing: Strategies for personalised communication - Artes 4.0<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artes4.it\/en\/corso\/data-driven-marketing-strategies-for-personalised-communication\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data-Driven Marketing: Strategies for personalised communication\" \/>\n<meta property=\"og:description\" content=\"The course teaches hoteliers and hospitality operators how to leverage guest data to create targeted, relevant communications throughout the entire customer journey. 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