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Test robots before investing: ARTES 4.0 launches the Center on Robot Companions in Pontedera

Test robots before investing: ARTES 4.0 launches the Center on Robot Companions in Pontedera

Test a robot before integrating it into a company. Measure its performance, safety, usability and operational impact. Determine in advance whether a robotic or artificial intelligence technology can improve a process, automate a repetitive task, support a service and be introduced responsibly into its human and organisational setting. Also assess how a robot should be designed in terms of form, interaction and user experience through dedicated design work that brings the value of Italian design culture to companion robotics: appearance, functionality, design quality, user focus and consistency with the intended use context.

These are the objectives behind the ARTES 4.0 Center on Robot Companions, the new facility of the ARTES 4.0 Competence Center, designed for testing humanoid and animal-like robots, drones, robotic interfaces and immersive systems, all already on site and available for testing, development and application-oriented design. The Center on Robot Companions is already operational and is located on Viale Piaggio in Pontedera, within the facility that houses ARTES 4.0's headquarters; it will be officially inaugurated in the autumn.

Spanning approximately 520 square metres, with 26 items of equipment available on site and a total investment of €1.2 million, the Center on Robot Companions is the first facility of its kind in Italy and one of only a few in Europe devoted entirely to applied testing of companion robots and artificial intelligence solutions integrated into perception, control, interaction, data analysis and decision-support processes.

The Center was established to help companies, public bodies and organisations move from curiosity about robotics to a concrete assessment based on measurements, data and application scenarios. Its purpose is to enable companies to test robots before adopting them and measure their impact before investing. This allows organisations to reduce the technological, economic and operational risks associated with introducing new robotic solutions. The activities of the Center on Robot Companions focus on supporting technologies that are already sufficiently mature and integrating them into business processes (in technical terms, these are high-TRL services, with TRL, Technology Readiness Level, being the scale used to measure a technology's maturity).

Alongside technical testing, the Center on Robot Companions provides an additional assurance of the quality, reliability and responsible use of robotic solutions by verifying the technology's origin, how it is managed and the conditions under which it is used. Each robotic solution is assessed not only according to the performance it can deliver, but also according to whether its origin, operation, traceability and management throughout its use can be fully understood.

The aim is to ensure that robots, platforms and equipment can be introduced into real-world settings in a safe, transparent and understandable way, in accordance with the ethical, professional and regulatory principles that must guide the use of intelligent systems in workplaces, services and everyday life. This assurance function is what makes the Center on Robot Companions a distinctive, advanced facility for technology transfer applied to companion robotics and artificial intelligence.

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The Center on Robot Companions has been established within ARTES 4.0, a national Competence Center selected by the Ministry of Enterprises and Made in Italy and specialising in robotics and artificial intelligence. Companies can therefore access the specialist expertise and research capabilities of ARTES 4.0's national ecosystem of excellence, starting with those of the Sant'Anna School of Advanced Studies in Pisa, a founding member of the Competence Center and a leading scientific institution in robotics, biorobotics and artificial intelligence, as well as in the interdisciplinary study of the relationship between people and intelligent systems. In the latest edition of the ShanghaiRanking's Global Ranking of Academic Subjects, the Sant'Anna School of Advanced Studies ranked seventh worldwide and second in Europe in Robotics Science & Engineering.

The Center on Robot Companions in Pontedera offers a technological infrastructure designed to simulate a wide range of testing scenarios, including humanoid robots for service and assistance activities; quadruped robots for monitoring and inspection trials; bionic torsos for studying new forms of human-machine communication; drones and 3D acquisition systems for reconstructing real-world environments; wearable technologies, headsets and immersive platforms for teleoperation; and 3D printing tools, advanced computing infrastructure and test environments for artificial intelligence applications.

Technology neutrality is one of the distinctive features of the Center on Robot Companions. The facility is not tied to a single manufacturer or specific platform, but makes it possible to work with different solutions and conduct comparative assessments of technologies, configurations and use cases. This enables companies to use comparable data to determine which solution best meets their application needs and integration requirements.

In addition to testing and comparative technology assessment, the Center works on the design of companion robots. Form, behaviour, movement, interfaces, degree of autonomy, perceived safety and consistency with the use context are all considered when determining whether a robot can actually be adopted. The Center can also assess a solution's ability to operate in physical spaces, interact with people, build trust and integrate into processes without creating unnecessary complexity.

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The Center also stands out for its interdisciplinary approach. Companion robotics and artificial intelligence raise ethical, philosophical, social and organisational questions: the relationship between humans and machines, trust, responsibility, social acceptability, quality of interaction and the impact on work. This means that every potential application can be assessed, with the support of specialist academic expertise, for its consistency with the human and social context into which the robot would be introduced.

This approach is further enriched by the link with the Robo-Philosophy group at the Sant'Anna School of Advanced Studies, which has just organised the Seasonal School Robo-Philosophy: Dimensions of Co-Agency, dedicated to the philosophical, social, political and ethical dimensions of co-agency between people and robotic systems.

ARTES 4.0 takes a responsible approach to innovation by integrating scientific knowledge, technological capabilities, attention to legal and regulatory issues, awareness of social consequences and respect for the principles that should guide the introduction of intelligent systems into the lives of people and organisations. The Center on Robot Companions was therefore established not only to verify whether a technology works, but also to help determine whether it can be adopted safely, in an acceptable manner and in compliance with regulations in the environments where it will be used.

The Center in Pontedera is part of a network of locations and facilities that strengthens ARTES 4.0's ability to support companies across Italy. Alongside its headquarters on Viale Piaggio, the Palermo, Olbia and Jesi sites are connected to the Center on Robot Companions. The new Center also helps strengthen the Joint Lab established with CIM in Turin, dedicated to robotics in support of manufacturing companies, thereby expanding opportunities for testing and technology transfer to industry. It also contributes to other international initiatives that ARTES 4.0 is undertaking to offer products on a global scale.

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“With the Center on Robot Companions,” emphasises Professor Paolo Dario, Scientific Director of ARTES 4.0, “a new phase is beginning for technology transfer in our area. Pontedera has always been a place where industry, research and a vision of the future come together: from its great manufacturing tradition to the emergence of world-class scientific expertise in robotics. This Center brings that heritage together and projects it towards the frontier of robots entering workplaces, services and everyday life. It has chosen to do so through an open infrastructure that enables companies to engage with robotics with the support of the very best research ”.

“Companies' competitiveness will increasingly depend on their ability to test advanced technologies before adopting them,” explains Antonio Frisoli, President of ARTES 4.0, -. “One challenge for the Center, for example, is to verify whether new advanced humanoid robotics platforms can actually be programmed to perform real tasks in industrial settings, using the latest Visual Action Models, which make it possible to train robots by presenting them with examples. This is precisely why the Center also has a computing infrastructure that allows different generative AI models for robot control to be validated ”. With the Center on Robot Companions, ARTES 4.0 offers companies a place where they can carry out these checks before investing: “Physical AI makes this challenge even more tangible because it brings artificial intelligence into machines capable of perceiving, moving and acting in the real world.”

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ARTES 4.0 achieves ISO 9001:2015 certification
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The ARTES 4.0 Competence Center has achieved certification of its quality management system to ISO 9001:2015 for engineering services in IT and robotics.

Issued following an assessment by a third-party body, the certification confirms that the management system meets the requirements of the international standard. Companies can use this certification when selecting and qualifying ARTES 4.0 as a technology partner.

When a company commissions engineering work, it assesses both technical expertise and how the work will be organized. Defining project requirements, assigning responsibilities, verifying the work performed and addressing any issues all influence collaboration between the parties. ISO 9001:2015 sets out requirements for managing these aspects through an approach based on customer focus, process control, the assessment of risks and opportunities, and continual improvement.

For ARTES 4.0, quality management supports technology transfer: helping companies identify, test and adopt technologies suited to their production needs. In this work, technical decisions take into account project objectives, operational constraints and the conditions in which the solutions will be used.

The certification provides companies and their technical and procurement departments with a documented basis for assessing the management system for engineering services, alongside the Center’s expertise and experience. ARTES ISO
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World Robot Conference 2026: the real innovation is not just the robots
World Robot Conference 2026: the real innovation is not just the robots
Who is leading the global race to develop humanoids? At the World Robot Conference 2026, the answer lay not only in machines capable of walking, grasping objects, maintaining their balance or interacting with people. It could also be seen in the faces of their founders: a new generation of entrepreneurs with solid scientific and engineering backgrounds who have become leading figures in one of the world’s most competitive technology sectors. The presence of ARTES 4.0 as an International Supporting Organization, reinforced by contributions from two plenary speakers, was intended to observe this transformation first-hand and turn it into concrete opportunities for Italian companies, linking research, technology transfer and validation through the RoboCom Center.

ARTES 4.0 in the international debate

Frisoli WRC 2026Dario WRC 2026 ARTES 4.0 took part in the World Robot Conference as one of the International Supporting Organizations and contributed to the scientific program with two plenary speakers, bringing to the debate a presence built around two interconnected dimensions: the technology transfer activities of ARTES 4.0 and the RoboCom Center, and the research conducted by the Scuola Superiore Sant’Anna in Pisa, a Founding Member of the Competence Center. In the latest edition of the ShanghaiRanking’s Global Ranking of Academic Subjects, the Scuola Sant’Anna ranks seventh worldwide and second in Europe in Robotics Science & Engineering. Prof. Antonio Frisoli, President of ARTES 4.0, delivered the plenary lecture “Embodied AI for Human Empowerment and Well-Being: From Intelligent Humanoids to Wearable Robots”. His contribution shifted the focus away from machine autonomy alone and towards the capacity of embodied AI to expand people’s capabilities, support movement, facilitate rehabilitation and improve well-being. “In Beijing,” Prof. Antonio Frisoli explained on the sidelines of his talk, “we saw how rapidly artificial intelligence is entering robot bodies. The maturity of these technologies is measured by the ability of increasingly advanced robotic systems to use new foundation models to acquire new skills, as demonstrated by their capacity to generalize to new situations and interact with unstructured environments and people ”. Prof. Paolo Dario, Scientific Director of ARTES 4.0, Professor Emeritus at the Scuola Superiore Sant’Anna and Chief Scientist at the Dubai Future Laboratories, presented “Application Scenarios Define the Future Form of Robot Companions”. His argument signals a shift in perspective: there is no single robotic form suited to every need. Application scenarios determine the most appropriate body, senses, interface and degree of autonomy. “Having followed the World Robot Conference since its first edition,” Prof. Dario noted, “the most evident change is the shift from individual prototypes to an ecosystem capable of developing, producing and improving robots at extraordinary speed. The future, however, will not be defined by a single robotic form: applications, environments and people’s needs will determine the body, senses and level of autonomy of robot companions”. Prof. Dario has attended the World Robot Conference since its first edition in 2015, when the event had not yet achieved its current industrial and media prominence. This continuity makes it possible to trace WRC’s transformation over more than ten years: from research prototypes to an ecosystem in which technology, production, investment and applications influence one another. The program also featured talks by senior figures from the leading humanoid robotics companies. Wang Xingxing discussed the shift from exhibits to products, while Juha Röning, Vice President Research at euRobotics, addressed the opportunities and critical issues of the embodied AI era from a European perspective. Röning reiterated the principles of human-centered, sustainable and responsible robotics, capable of working alongside people without reducing innovation to mere job replacement.

The Formula 1 of robotics

From 19 to 23 August, the Yizhuang technology district in Beijing hosted 373 Chinese and international companies, 3,000 products and 311 new releases. The event’s international reach included organizations, delegations and participants from 26 countries. These figures describe the scale achieved by the World Robot Conference, but they do not fully convey its value. Given the concentration of research, components, capital and development speed, the event can be seen as a kind of Formula 1 of robotics. The exhibition halls brought together humanoids, quadrupeds, robotic hands, tactile sensors, actuators, vision systems, training platforms and solutions already designed for manufacturing, logistics, healthcare, assistance and services. The comparison does not mean that every demonstration is ready to become a product. Like the most advanced competitions, WRC pushes technologies, components and models to the limits of their performance. The real finish line is reached when this body of technology enters a real-world environment, operates safely and generates measurable value.

A generation of technical founders

World Robot Conference Pechino World Robot Conference 2026 Pechino Among the many insights to emerge from WRC 2026, perhaps the most significant concerns not so much the surprising variety of humanoid robots on display or their technical performance, but rather the industrial model behind them. This aspect risks being overshadowed by the spectacle of the machines, yet it reveals their true strategic significance. What stands out is that these robots, both the hardware and the software that governs them, are being designed and built not by the large traditional manufacturing companies, despite their number and strength in China, but by a dense, dynamic ecosystem of startups. China has deliberately cultivated this phenomenon, creating the conditions for it to emerge and thrive. These new companies are led by young entrepreneurs, often just over thirty, with outstanding academic credentials: most hold PhDs from China’s top universities, including Tsinghua, Peking University and Zhejiang University, to name just a few, and many have also studied or conducted research abroad. They are technically accomplished, highly motivated entrepreneurs, able to navigate international networks of knowledge, collaboration and markets with ease. A second key factor is the degree of interconnectedness within this entrepreneurial fabric. These are not isolated startups competing in a fragmented way, but a networked system in which companies interact, share suppliers and expertise, and maintain close, ongoing ties with academia. Universities are not merely a source of recruits; they are active partners in applied research and often serve as the incubators from which the startups themselves emerge. A third, equally decisive factor completes the picture: public support. At both central and local levels, Chinese authorities closely monitor this sector, regard it as strategic to the country’s industrial and technological competitiveness, and deploy concrete support measures, ranging from tax incentives and dedicated infrastructure to targeted talent-attraction policies. This is matched by capital commensurate with the project’s ambition: venture capital funds, state capital and private investors provide a flow of resources that allows startups to scale rapidly, without enduring the slow, uncertain growth phases typical of other environments. The result is a model that effectively combines four ingredients rarely found together at this intensity: outstanding human capital, close integration between research and business, abundant patient capital, and public direction that guides and accelerates without stifling private initiative. More than any individual technological innovation, it is this system architecture that makes China’s humanoid robotics sector such a striking case and one deserving of close attention. The most striking images from WRC 2026 do not feature only robots dancing, running or arranging objects. They also show a young entrepreneurial community that combines technical knowledge, industrial ambition and direct communication with investors, institutions, the media and new talent. One well-known example is Wang Xingxing, founder and chairman of Unitree. At 36, he is already one of the public faces of China’s robotics industry. Unitree’s debut on the Shanghai Stock Exchange coincided with the opening of the Conference, intensifying attention on a company that, in just a few years, has moved from quadrupeds to humanoid robots and is now developing the models that govern their behavior. In the conference program, Wang spoke on “From Exhibits to Products: The Next Decade of the Humanoid Robot Industry”. He was joined by founders and CEOs of companies such as Galbot, RobotEra, X Square and other businesses built around embodied AI. This is the sign of a system that offers highly qualified young people a visible path: from research to a startup, from prototyping to production and, ultimately, access to capital. These founders are taking on a role similar to that of the most recognizable figures in sport or the digital economy: they attract attention and make robotics an aspirational career field. Behind their public profile lie years of work in mechanics, electronics, control, artificial intelligence and production processes. It is precisely this combination of engineering culture and entrepreneurial initiative that gives the phenomenon substance.

From robot bodies to robot “brains”

WRC 2026WRC 2026 dettaglio The first phase of the race to develop humanoids focused attention on the body: balance, locomotion, energy autonomy, payload, hand dexterity and component costs. WRC 2026 also highlighted a new frontier. The new frontier of investment is shifting towards the “brains” of robots, namely models capable of turning perception and instructions into actions in the physical world. Embodied AI, or artificial intelligence incorporated into a physical system, does more than process text and images. It perceives its environment, understands its structure, predicts the consequences of a movement, coordinates the body and corrects errors while performing a task. In an industrial or domestic setting, no two situations are perfectly identical: objects, distances, people, lighting and unexpected events all change. This explains the growing focus on VLA models, or Vision-Language-Action models, which connect what a robot sees with language instructions and the actions to be performed. The discussion is already extending to World Models and World Action Models, designed to build a predictive understanding of the physical world. Touch and force complete the picture: a robotic hand must not only recognize a glass, but also understand how much pressure to apply, detect slippage and adjust its grip. The conference showed that capital is no longer focused solely on complete robots. It is being directed towards foundation models, control, computing capacity, data collection, tactile sensors and critical components. Wang Xingxing identified World Models as an important area of investment for Unitree in terms of both resources and personnel.

The real test begins outside the exhibition halls

The spectacle of humanoids does not conceal the challenges still to be overcome. Many robots remain more convincing in a controlled demonstration than when faced with the variability of a production line, a warehouse or a home. Reliability over thousands of hours, safety around people, maintenance, repeatability and return on investment separate an interesting prototype from an industrial solution. The Chinese industry itself appears aware of this transition. The theme of WRC 2026, “Human-Robot Symbiosis, Production-Demand Convergence”, linked coexistence between people and robots to the convergence of technological supply and real demand. It is not enough to ask what a machine can do. The questions are who it should work for, in what environment, with what degree of autonomy and with what value compared with the available alternatives. The pace of development in China generates an enormous volume of technologies to observe, select and assess. This increases the need for comparative tests, protocols, data and environments in which performance, safety, usability and integration capacity can be verified before investment.

Antonio Frisoli WRC 2026Paolo Dario WRC 2026

China and Europe: connecting different strengths

China brings to the table a scale of production, speed of iteration and ability to mobilize startups, universities and capital that are difficult to match. Europe and Italy have recognized expertise in human-centered robotics, safety, industrial quality, research and the validation of technologies designed to operate alongside people. The most interesting opportunity lies in connecting these strengths. Italian companies can engage with new platforms, components and industrial partners; the Chinese ecosystem can find expertise in Italy to assess reliability, usability, compliance, integration and impact in real-world processes. The ARTES 4.0 RoboCom Center was created precisely for this purpose: to enable companies and organizations to test robots, compare solutions and measure results before investing. Humanoids, quadrupeds, cobots, wearable robots and teleoperation systems gain value when they are assessed against a use case, not merely on the basis of a demonstration.

Bringing intelligence into the physical world

The next revolution in robotics will consist of bringing intelligence into the physical world and turning it into applications capable of generating value for people, industry and society. The World Robot Conference 2026 shows that China is pursuing this race with speed, scale and a new generation of technical entrepreneurs. ARTES 4.0 aims to turn its observation of this process into collaborations, tests and real opportunities for Italian companies. The World Robotics Forum reveals an ecosystem in which startups, prestigious universities, research institutes, component manufacturers, testing platforms, major industrial groups and investors operate along the same path. Ideas born in laboratories quickly find organizations willing to turn them into prototypes. Prototypes connect with suppliers of motors, joints, batteries, sensors, cameras and hands. Integrators take them into production environments, while capital is distributed across hardware, data, software, computing infrastructure and applications. The availability of factories and supply chains shortens the time between a new solution and its first industrial test.
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