This course aims to guide small and medium-sized hoteliers in the conscious and
progressive adoption of the most effective technologies to maximise revenue and optimise costs. The module helps
to understand what they really need depending on the property's level of digital maturity, and
how to effectively integrate different tools and software (RMS, PMS, CRM, Channel Manager) to
avoid waste, misalignment and operational inefficiencies.
The course guides small hoteliers in choosing and implementing the technologies best suited to their
needs, starting with an assessment of the property's level of digitalisation. Through a
pyramid approach, the most suitable solutions will be identified based on the degree of digital
maturity of the hotel. The course includes practical exercises and case studies to help hoteliers
select the best technologies while ensuring effective integration between the different tools.
Registration requests submitted by 10/10/2025 will be taken into consideration.
Instructor profile
The instructors of this course are experienced technology professionals, active in consulting
for hoteliers and in developing software and integrated suites for the hospitality industry. The team
includes consultants with expertise in digitalisation for hospitality, with solid experience
in supporting accommodation facilities in adopting digital technologies to optimise operations and
revenue, and specialists in developing software and technology platforms for hospitality,
with in-depth knowledge in creating and integrating systems such as PMS, RMS and
CRM, able to explain their functionalities and practical benefits. Their expertise ensures a
concrete training approach oriented towards the practical application of technologies in the sector.
New edition planned for 2026. Registrations closed
Intermediate level
Minimum number of participants: 10
