The course teaches hoteliers and hospitality operators how to leverage guest data to create targeted, relevant communications throughout the entire customer journey. Participants will learn how to collect, analyse and organise data, use advanced CRM and marketing automation software, and effectively segment audiences.
Space is given to the use of artificial intelligence to automate segmentation, generate personalised content, predict behaviour and suggest marketing actions based on predictive models. AI will also be used to optimise multi-channel campaigns and improve engagement performance.
The course provides practical tools to personalise the customer experience, analyse marketing KPIs and use data to increase loyalty, satisfaction and long-term value.
Instructor profile
The instructors of this course are experienced technology professionals, active in consulting
for hoteliers and in developing software and integrated suites for the hospitality industry. The team
includes consultants with expertise in digitalisation for hospitality, with solid experience
in supporting accommodation facilities in adopting digital technologies to optimise operations and
revenue, and specialists in developing software and technology platforms for hospitality,
with in-depth knowledge in creating and integrating systems such as PMS, RMS and
CRM, able to explain their functionalities and practical benefits. Their expertise ensures a
concrete training approach oriented towards the practical application of technologies in the sector.
Registrations closed
Intermediate level
Minimum number of participants: 10
