October 1, 2025

The course teaches hoteliers and hospitality operators how to leverage guest data to create targeted, relevant communications throughout the entire customer journey. Participants will learn how to collect, analyse and organise data, use advanced CRM and marketing automation software, and effectively segment audiences. Space is given to the use of artificial intelligence to automate segmentation, generate personalised content, predict behaviour and suggest marketing actions based on predictive models. AI will also be used to optimise multi-channel campaigns and improve engagement performance. The course provides practical tools to personalise the customer experience, analyse marketing KPIs and use data to increase loyalty, satisfaction and long-term value. Instructor profile The instructors of this course are experienced technology professionals, active in consulting for hoteliers and in developing software and integrated suites for the hospitality industry. The team includes consultants with expertise in digitalisation for hospitality, with solid experience in supporting accommodation facilities in adopting digital technologies to optimise operations and revenue, and specialists in developing software and technology platforms for hospitality, with in-depth knowledge in creating and integrating systems such as PMS, RMS and CRM, able to explain their functionalities and practical benefits. Their expertise ensures a concrete training approach oriented towards the practical application of technologies in the sector. Download the full programme Registrations closed Intermediate level Minimum number of participants: 10

October 1, 2025

The course explores in depth the strategic use of revenue management tools and dynamic rates to optimise pricing policy and maximise revenue. Through a data-driven approach, participants will learn how to apply pricing algorithms, forecasting techniques and big data analysis to make more effective pricing decisions. The training course also includes the analysis of key revenue KPIs, such as ADR (Average Daily Rate), RevPAR (Revenue per Available Room) and Occupancy Rate, to assess performance and improve the overall profitability of the property.The objective of the module is to provide hoteliers with advanced skills to manage prices dynamically, anticipate demand and optimise revenue in real time through the use of digital tools and predictive analytics. Instructor profile The instructors of this course are experienced technology professionals, active in consulting for hoteliers and in developing software and integrated suites for the hospitality industry. The team includes consultants with expertise in digitalisation for hospitality, with solid experience in supporting accommodation facilities in adopting digital technologies to optimise operations and revenue, and specialists in developing software and technology platforms for hospitality, with in-depth knowledge in creating and integrating systems such as PMS, RMS and CRM, able to explain their functionalities and practical benefits. Their expertise ensures a concrete training approach oriented towards the practical application of technologies in the sector. Download the full programme New edition planned for 2026. Registrations closed Intermediate level Minimum number of participants: 10

July 24, 2025

This course aims to guide small and medium-sized hoteliers in the conscious and progressive adoption of the most effective technologies to maximise revenue and optimise costs. The module helps to understand what they really need depending on the property's level of digital maturity, and how to effectively integrate different tools and software (RMS, PMS, CRM, Channel Manager) to avoid waste, misalignment and operational inefficiencies. The course guides small hoteliers in choosing and implementing the technologies best suited to their needs, starting with an assessment of the property's level of digitalisation. Through a pyramid approach, the most suitable solutions will be identified based on the degree of digital maturity of the hotel. The course includes practical exercises and case studies to help hoteliers select the best technologies while ensuring effective integration between the different tools. Registration requests submitted by 10/10/2025 will be taken into consideration. Instructor profile The instructors of this course are experienced technology professionals, active in consulting for hoteliers and in developing software and integrated suites for the hospitality industry. The team includes consultants with expertise in digitalisation for hospitality, with solid experience in supporting accommodation facilities in adopting digital technologies to optimise operations and revenue, and specialists in developing software and technology platforms for hospitality, with in-depth knowledge in creating and integrating systems such as PMS, RMS and CRM, able to explain their functionalities and practical benefits. Their expertise ensures a concrete training approach oriented towards the practical application of technologies in the sector. Download the full programme New edition planned for 2026. Registrations closed Intermediate level Minimum number of participants: 10