May 18, 2026
Training course designed to guide company management in acquiring the core competencies needed to use and manage artificial intelligence within their organization. The initiative aims to promote an AI culture that is ethical, transparent and centred on the human person, integrating technology into innovative processes without losing sight of the human role. The course meets the requirements of Law 132/2025 – references for mandatory training, starting from 2 August 2026, intended for Public Administrations (PA) and companies to fulfil the training obligations set out by the EU Regulation on Artificial Intelligence (AI Act). Objective: To provide participants with the essential technical, regulatory and practical knowledge needed to understand, govern and apply AI systems in compliance with the new European and national regulations (AI Act). The programme also aims to foster AI literacy, helping participants recognise how algorithms work, critically assess their limitations, risks and ethical aspects, and ensure a responsible and sustainable use of emerging technologies. The course is organised according to a new Business Lectures format in which sessions are structured into thematic modules, addressing three core areas in an integrated way: Inspirational session Guidelines, state of the art and trends. Strategic insights Technical deep-dive session Analysis and discussion of technical, legal and organisational aspects Technical fundamentals, focused on understanding how AI systems work, interpreting outputs, and analysing the performance and limitations of algorithms; Regulatory fundamentals, exploring the AI Act references, the risks of AI systems and their management; Applied hands-on training session Experiences and applied solutions Operational fundamentals, with hands-on lab applications aimed at exploring and using AI in daily work.Blog Archives
AI in manufacturing companies: potential and concrete applications
March 16, 2026
Training course dedicated to AI applications for optimising business processes. Latest edition delivered: Training course “AI in manufacturing companies: potential and concrete applications”, free of charge for small enterprises (with an 80% discount for medium-sized enterprises and 50% for large enterprises), delivered by the ARTES 4.0 Competence Centre as part of the Umbria Digital Data (UDD) project. The initiative was structured into six sessions of 3 hours each, delivered entirely online. Registrations closed Basic Level Minimum number of participants: 8 Download the presentation of the latest editionPredictive Analytics
March 16, 2026
The course will enable the Company to learn about the opportunities arising from the use of Machine Learning techniques for the study of process data and/or quality data for the product, and to spread the characteristics of Industry 4.0, with a concrete approach based on applied examples and Digital Factory implementation paths.Industrial IoT for monitoring energy consumption in the production process
March 16, 2026
The Transition 5.0 decree aims to reduce companies' energy consumption, and the incentives are linked to the energy savings achieved, which must be at least 3% of total consumption or 5% of the consumption of the “target process” of the efficiency intervention. This initiative reflects the crucial importance of reducing energy costs and optimising production processes for Italian manufacturing companies. To achieve these objectives, it is essential to adopt a data- and evidence-based business management strategy. Artificial Intelligence and Industrial IoT emerge as key technologies for achieving these results, providing access to financial incentives aimed at reducing waste and optimising the efficiency of machinery and production processes for greater environmental sustainability.AI – Artificial Intelligence for Businesses
March 16, 2026
This intensive 24-hour course, divided into 6 days, is designed for entrepreneurs and professionals who want to integrate Artificial Intelligence into their businesses. The programme covers the fundamentals of AI and Generative AI (including LLMs such as ChatGPT, Google Gemini and Anthropic Claude), risk, compliance and ethics issues (GDPR, AI Act, intellectual property), and advanced Prompt Engineering techniques for text management and querying company data. The course also explores the application of Generative AI for graphics and presentations (Leonardo AI, DALL-E, Gamma, Napkin AI), business process optimisation, AI-assisted coding, and the use of autonomous AI agents to automate complex tasks. It will also cover the use of AI to improve customer management, customer support through intelligent chatbots, and the organisation of corporate knowledge. An analysis of generative AI for data analysis and management reporting will also be included. to request activation for your company, contact us Basic Level Minimum number of participants: 15Industry 4.0: digitalising the company to create value
March 12, 2026
This in-person course will enable the Company to learn about the opportunities arising from implementing modern digital techniques, integrated with the key principles of Continuous Improvement. This tailor-made course is enriched with applied examples that highlight the opportunities offered by Industry 4.0 across different business areas.Data-Driven Marketing: Strategies for personalised communication
October 1, 2025
The course teaches hoteliers and hospitality operators how to leverage guest data to create targeted, relevant communications throughout the entire customer journey. Participants will learn how to collect, analyse and organise data, use advanced CRM and marketing automation software, and effectively segment audiences. Space is given to the use of artificial intelligence to automate segmentation, generate personalised content, predict behaviour and suggest marketing actions based on predictive models. AI will also be used to optimise multi-channel campaigns and improve engagement performance. The course provides practical tools to personalise the customer experience, analyse marketing KPIs and use data to increase loyalty, satisfaction and long-term value. Instructor profile The instructors of this course are experienced technology professionals, active in consulting for hoteliers and in developing software and integrated suites for the hospitality industry. The team includes consultants with expertise in digitalisation for hospitality, with solid experience in supporting accommodation facilities in adopting digital technologies to optimise operations and revenue, and specialists in developing software and technology platforms for hospitality, with in-depth knowledge in creating and integrating systems such as PMS, RMS and CRM, able to explain their functionalities and practical benefits. Their expertise ensures a concrete training approach oriented towards the practical application of technologies in the sector. Download the full programme Registrations closed Intermediate level Minimum number of participants: 10Revenue Management 4.0: Advanced technologies for dynamic pricing and predictive analytics
October 1, 2025
The course explores in depth the strategic use of revenue management tools and dynamic rates to optimise pricing policy and maximise revenue. Through a data-driven approach, participants will learn how to apply pricing algorithms, forecasting techniques and big data analysis to make more effective pricing decisions. The training course also includes the analysis of key revenue KPIs, such as ADR (Average Daily Rate), RevPAR (Revenue per Available Room) and Occupancy Rate, to assess performance and improve the overall profitability of the property.The objective of the module is to provide hoteliers with advanced skills to manage prices dynamically, anticipate demand and optimise revenue in real time through the use of digital tools and predictive analytics. Instructor profile The instructors of this course are experienced technology professionals, active in consulting for hoteliers and in developing software and integrated suites for the hospitality industry. The team includes consultants with expertise in digitalisation for hospitality, with solid experience in supporting accommodation facilities in adopting digital technologies to optimise operations and revenue, and specialists in developing software and technology platforms for hospitality, with in-depth knowledge in creating and integrating systems such as PMS, RMS and CRM, able to explain their functionalities and practical benefits. Their expertise ensures a concrete training approach oriented towards the practical application of technologies in the sector. Download the full programme New edition planned for 2026. Registrations closed Intermediate level Minimum number of participants: 10Technologies for the small hotelier – A compass to find your way
July 24, 2025
This course aims to guide small and medium-sized hoteliers in the conscious and progressive adoption of the most effective technologies to maximise revenue and optimise costs. The module helps to understand what they really need depending on the property's level of digital maturity, and how to effectively integrate different tools and software (RMS, PMS, CRM, Channel Manager) to avoid waste, misalignment and operational inefficiencies. The course guides small hoteliers in choosing and implementing the technologies best suited to their needs, starting with an assessment of the property's level of digitalisation. Through a pyramid approach, the most suitable solutions will be identified based on the degree of digital maturity of the hotel. The course includes practical exercises and case studies to help hoteliers select the best technologies while ensuring effective integration between the different tools. Registration requests submitted by 10/10/2025 will be taken into consideration. Instructor profile The instructors of this course are experienced technology professionals, active in consulting for hoteliers and in developing software and integrated suites for the hospitality industry. The team includes consultants with expertise in digitalisation for hospitality, with solid experience in supporting accommodation facilities in adopting digital technologies to optimise operations and revenue, and specialists in developing software and technology platforms for hospitality, with in-depth knowledge in creating and integrating systems such as PMS, RMS and CRM, able to explain their functionalities and practical benefits. Their expertise ensures a concrete training approach oriented towards the practical application of technologies in the sector. Download the full programme New edition planned for 2026. Registrations closed Intermediate level Minimum number of participants: 10Digital Value Stream
March 22, 2024
Knowledge and use of Value Stream Mapping (VSM) and other Lean tools, enhanced by new HW/SW technologies, aimed at optimising industrial processes through the digitalisation of the entire value chain, enables the Company to: - Maximise the value perceived by customers through the digitalisation of industrial processes, reducing the incidence of non-value-added activities, minimising lead times and increasing the quality perceived by customers, both internal and external. - Improve efficiency and reduce waste through the processing of the information assets present within the various production and transactional processes. - Digitalise their processes by benchmarking against real business cases, assessing the implementation of enabling technologies across different application sectors, and highlighting the benefits achievable. Date to be determined by the requesting company Intermediate level Minimum number of participants: 5
